Okay, so check these out:
The catchy phrase "Season of Reason" is in both cases is being used to promote and raise money for the corporate cause, while telling the customer/donor that she is a bright person who makes rational choices. That's all well and good, but doesn't Acura have anyone in the PR dept who can translate from English to Midwestern? Such blatant pandering to the rationalist crowd will surely draw a harsh backlash from the culture warriors on the far right.
Cue FauxNews hissy fit in 3... 2... 1...